FW: Above the Fold - V2 n38 - Fostering serendipity, outrunning change, understanding value

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Subject: Above the Fold - V2 n38 - Fostering serendipity, outrunning change, understanding value
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November 06, 2009 | Vol. 2, No. 38 | ISSN: 1943-1457
Above the Fold
A weekly newsletter for the changing world of libraries, archives and museums

In this issue:

* Innovate by Fostering Serendipity: Report from the BIF-5 Conference <>
* Innovation Strategy <> -What Business Are We In?
* Outrunning Change <> -the CliffsNotes Version
* A Writing Revolution <>
* How e-Books Could Smarten Up Kids and Stretch Library Dollars: A National Plan <>
* Social Media: The Best and Worst of 2009 <>

Innovate by Fostering Serendipity: Report from the BIF-5 Conference <http://visit.oclc.org/t?r=896&c=1846217&l=56970&ctl=2B809E9:5EC312729D864A71E50BB307ADE2F99ED7E1CC818E7927B7&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

Innosight * October 19, 2009

Question everything. This synopsis of the TED-like Business Innovation Factory conference offers a laundry list of ways to encourage serendipity-by relaxing your mind, giving in to curiosity and not taking anything for granted. One of the best nuggets: "Keep two lists-one of the things that get you up in the morning and one with the things that keep you up at night."

Innovation isn't algorithmic. It's blackart, magic, ineffable and probably beyond teaching or learning. But we all hope against hope that we can get better at it, and this blog post will point you in several directions that, if nothing else, will raise your skepticism, and thereby make you a better innovator. Pointers, too, to a TED-Talk-like site with iinovation storys. (Weibel <http://visit.oclc.org/t?r=896&c=1846217&l=56970&ctl=2B809D3:5EC312729D864A71E50BB307ADE2F99ED7E1CC818E7927B7&> )

Innovation Strategy <http://visit.oclc.org/t?r=896&c=1846217&l=56970&ctl=2B809EA:5EC312729D864A71E50BB307ADE2F99ED7E1CC818E7927B7&> -What Business Are We In? (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

Blogging Innovation * October 15, 2009

Beyond buggy whips. We've all heard this before: we're not in the media-lending or artifact-warehousing business-we're in the personal growth or entertainment or community hearth business. Leadership consultant Paul Sloane offers some questions that we should ask ourselves every time we consider a new product or service-does it really fit with the business we think we're in today?

Right, we've heard it before, and there is truth in it: understand the value you provide your customers. What it ignores is that knowing that doesn't always help as much as you wish. Someone providing ice to households by cutting it off a lake in the winter just isn't going to make it into refrigerator manufacturing. Expertise in slide rules or typewriters doesn't help all that much when everyone wants electronic calculators and computers. So, take this as a grain of well-worn salt-if you don't know your value you won't have a chance of adapting. (Hickey <http://visit.oclc.org/t?r=896&c=1846217&l=56970&ctl=2B809D5:5EC312729D864A71E50BB307ADE2F99ED7E1CC818E7927B7&> )

Outrunning Change <http://visit.oclc.org/t?r=896&c=1846217&l=56970&ctl=2B809EB:5EC312729D864A71E50BB307ADE2F99ED7E1CC818E7927B7&> -the CliffsNotes Version (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

The Wall Street Journal * October 21, 2009

Food for thought. Business guru Gary Hamel offers the short-hand version of the next book he's not going to write (actually, just the first three chapters). The subject is "adaptability" and while the virtues of the adaptable enterprise have gotten a lot of play in the business press, Hamel always has something interesting to say. Read on and think about how his suggestions apply to our institutions.

Change Happens! Outrun it! Gary Hamel, an author and management consultant, discusses the management book that he's too busy to write and you're too busy to read. This is the CliffsNotes version of his never-to-be-published book. His major point is that to succeed, or even to survive, organizations will need to recognize nascent trends and quickly adapt-no organizational attribute is more important than adaptability. An adaptable company will capture more than its fair share of new opportunities and he provides some guidance on how this can be accomplished. (O'Neill <http://visit.oclc.org/t?r=896&c=1846217&l=56970&ctl=2B809D7:5EC312729D864A71E50BB307ADE2F99ED7E1CC818E7927B7&> )

A Writing Revolution <http://visit.oclc.org/t?r=896&c=1846217&l=56970&ctl=2B809EC:5EC312729D864A71E50BB307ADE2F99ED7E1CC818E7927B7&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

Seed Magazine * October 20, 2009

Everyone's a publisher. Check out "the first published graph of the history of authorship." If you factor in blogs, Facebook and Twitter, authorship is on a sharp upward trajectory, projected to hit 100% by 2013. Like it or not, the implications include increased power in the hands of individual tweeters (witness the Twitter protests against the recent Iranian election results) and a new benchmark for haves/have-nots.

The graph is worth a look. Pelli and Bigelow define "publishing" as any text that 100 or more people have read. Articles and papers are not included in the graph: the good ones may get blogged or twittered about and gain a much wider readership. For an entertaining and persuasive presentation on the power of "universal authorship," I recommend Clay Sharky's TED talk (June 2009), "How social media can make history <http://visit.oclc.org/t?r=896&c=1846217&l=56970&ctl=2B809ED:5EC312729D864A71E50BB307ADE2F99ED7E1CC818E7927B7&> ." (Smith-Yoshimura <http://visit.oclc.org/t?r=896&c=1846217&l=56970&ctl=2B809DA:5EC312729D864A71E50BB307ADE2F99ED7E1CC818E7927B7&> )

How e-Books Could Smarten Up Kids and Stretch Library Dollars: A National Plan <http://visit.oclc.org/t?r=896&c=1846217&l=56970&ctl=2B809EE:5EC312729D864A71E50BB307ADE2F99ED7E1CC818E7927B7&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

Huffington Post * October 22, 2009

Remember Minitel. The most interesting part about David Rothman's ambitious TeleRead project is the suggestion that setting national standards for his digital library e-readers could kickstart other efforts, such as electronic health records and government tax filings. Way back in the early '80's, France's PTT took away phone books and distributed Minitels-which could be used not only to look up phone numbers, but also to make train reservations and online purchases. A multi-functional e-reader might provide a back-door way to extend e-services to the general U.S. population.

A war on e-book poverty? Longtime e-content advocate, David Rothman of TeleRead.org pens an updated version of his vision of a well-stocked national digital e-content distribution system carefully integrated with schools and libraries and a "tablet in every pot" approach to making book-friendly hardware available to everyone. With faith that commercial content business details can be sorted out and hope that the off-track-at-present library e-book approaches can be fixed, Rothman proposes starting with educational and public domain e-content to launch his digital-for-the-masses vision of the future. To wit: To every reader his e-book (to paraphrase Ranganathan). (Childress <http://visit.oclc.org/t?r=896&c=1846217&l=56970&ctl=2B809DC:5EC312729D864A71E50BB307ADE2F99ED7E1CC818E7927B7&> )

Social Media: The Best and Worst of 2009 <http://visit.oclc.org/t?r=896&c=1846217&l=56970&ctl=2B809EF:5EC312729D864A71E50BB307ADE2F99ED7E1CC818E7927B7&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

Econsultancy * October 23, 2009

More do's and don'ts. Author Aliya Zaidi drives home the point that to be successful, using social media must be an integrated part of a larger organizational strategy. Skim through the "why it works" and "key point to take home" sections for positive reinforcement and some cautionary tales.

Lessons to be drawn from the examples: understand the social community and know its rules of engagement, know your audience, put a face on your brand, have employee guidelines in place, post regularly, be transparent, be interesting and/or amusing, take risks, create buzz, be nice, don't do it just because everyone else is, and integrate social media into your marketing strategy. (Erway <http://visit.oclc.org/t?r=896&c=1846217&l=56970&ctl=2B809DE:5EC312729D864A71E50BB307ADE2F99ED7E1CC818E7927B7&> )

News and Views <http://visit.oclc.org/t?r=896&c=1846217&l=56970&ctl=2B809F0:5EC312729D864A71E50BB307ADE2F99ED7E1CC818E7927B7&>

* OCLC Research Distinguished Seminar Series Presents, "Memento: Time Travel for the Web," with Herbert Van de Sompel on 19 November 2009 <http://visit.oclc.org/t?r=896&c=1846217&l=56970&ctl=2B809F1:5EC312729D864A71E50BB307ADE2F99ED7E1CC818E7927B7&>

More news <http://visit.oclc.org/t?r=896&c=1846217&l=56970&ctl=2B809F0:5EC312729D864A71E50BB307ADE2F99ED7E1CC818E7927B7&> >>

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* 2010 RLG Partnership Annual Meeting and Symposium <http://visit.oclc.org/t?r=896&c=1846217&l=56970&ctl=2B809F3:5EC312729D864A71E50BB307ADE2F99ED7E1CC818E7927B7&>
9-11 June 2010 in Chicago

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FW: Above the Fold - V2 n37 - Engaging readers, verifying facts, previewing routes

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From: OCLC[SMTP:OCLC@OCLC.ORG]
Sent: Monday, November 02, 2009 11:35:44 PM
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Subject: Above the Fold - V2 n37 - Engaging readers, verifying facts, previewing routes
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View as Web page <http://whatcounts.com/dm?id=5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4> | Manage e-mail subscriptions <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645C4:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&> | Forward to a friend <http://visit.oclc.org/bin/ftaf?id=5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4>
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<http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645C8:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&> OCLC Research
November 02, 2009 | Vol. 2, No. 37 | ISSN: 1943-1457
Above the Fold
A weekly newsletter for the changing world of libraries, archives and museums

In this issue:

* Doctorow's Project: With a Little Help <>
* Does the Brain Like E-Books? <>
* Streams, Walls, and Feeds: Distributing Content Through Social Networks and RSS <>
* The Baby Boomer Web <>
* In Rochester, a Newspaper Dips into Gaming to Reach New Young Readers <>
* Dispute Finder: Making the Call on Web 'Facts' <>
* Investigative Reporting in the Web Era <>
* Merging Video with Maps <>

Doctorow's Project: With a Little Help <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645C9:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

Publishers Weekly * October 19, 2009

Cory the Explorer. New media pioneer Cory Doctorow chronicles his adventures in publishing - from e-books to audio files to premium, embossed cover hardbacks. This article is the first of a series on his experience with his latest book, aptly titled With a Little Help. As an early participant in digital publishing, Doctorow's observations are worth a read.

The latest book is an experiment, the terms of which have been revealed in advance and the results of which will be fully shared. I'll be very interested in the P/L statement. And I'll bet it will be positive in a way that's not embarrassing. (Michalko <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645B6:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&> )

Does the Brain Like E-Books? <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645CA:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

The New York Times * October 14, 2009

Preaching to the choir.You're reading this on screen right now, but maybe you'd rather be curled up with a good book. This article features five short essays by experts in literature, neuroscience, child development, computer science and informatics on our brain's relationship with the written word and how it's changing.

I like these very different perspectives. There's plenty here about how attention of children, not to mention their brains, is being reshaped by the word on the screen. I've mentioned the Transliteracies <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645CB:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&> project here before. You should check it out. (Michalko <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645B6:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&> )

Streams, Walls, and Feeds: Distributing Content Through Social Networks and RSS <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645BA:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

Jakob Nielsen's AlertBox * October 12, 2009

Rules of engagement. A recent study by usability expert Jakob Nielsen does not contain any earthshaking revelations, but offers some common sense suggestions, such as making sure your postings are substantive, timely and informative. And be generous when designing reader feedback space - once a comment is bumped off the page, it's history. Few users bother to click through to older messages in the stream.

Business use of these social network services is on the rise (and there have been various urgings that libraries need to be in the mix). This is a timely study with clear outcomes, e.g. "The messages that received the highest scores had three things in common: they contained something of substance, were timely, and provided the kind of information that users expected from the source company or organization." Now isn't that true of any message you receive? (Michalko <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645B6:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&> )

The Baby Boomer Web <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645CC:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

Endless Innovation * October 14, 2009

Boomer power. The latest data from Nielsen Claritas shows the Boomer generation is once again flexing its demographic muscle - this time in social networking and social media. Turns out, instead of gardening and golf, retirees are turning to Facebook and MySpace. The implications are huge for online marketing campaigns.

Can it be that only 10.27% of 18-24 year-old internet users use Facebook? (Michalko <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645B6:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&> )

In Rochester, a Newspaper Dips into Gaming to Reach New Young Readers <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645CD:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

Nieman Journalism Lab * September 15, 2009

Luring new readers, one clue at a time. In an interesting experiment aimed at engaging the under-40 crowd, the Rochester Democrat and Chronicle has teamed with Rochester Institute of Technology to sponsor a citywide alternate reality game. Clues are hidden in print editions, and more than a thousand players have signed up. This is an interesting idea for energizing a community around a print product.

It's no small feat to get 1,000 registered gamers before the game starts. It is, however, a "small" feat. You have to applaud the experiment even while wondering how much traction this kind of experimental re-invention can get. (Michalko <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645B6:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&> )

Dispute Finder: Making the Call on Web 'Facts' <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645CE:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

The Christian Science Monitor * October 13, 2009

Reality check. A new software program runs in tandem with your Web browser and sniffs out questionable "facts" encountered during your online reading. The system's creator points out Dispute Finder is not infallible, but this could be a valuable service in an era of dwindling numbers of newspaper fact-checkers.

I haven't tried this yet. Perhaps I won't. I've already got so many Firefox extensions that purport to be helpful but have slowly suffered from my unwillingness to click them. I used to love you but now go click yourself. (Dispute Finder seems like it will win or lose not just from its perceived utility but whether it can attract the crowd of enthusiastic "explainers." Scale?) (Michalko <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645B6:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&> )

Investigative Reporting in the Web Era <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645CF:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

McKinsey & Company/What Matters * October 14, 2009

Someone's got to do it. Pro Publica editor-in-chief Paul Steigen talks about how his organization is supplementing newspapers' efforts to dig deep and ask the hard questions. With the largest pool of investigative reporters in the country, Pro Publica offers a counterweight to the disinformation propagated by some politically motivated bloggers. Let's hope efforts such as these can prop up an increasingly shaky Fourth Estate.

News doesn't need newspapers but it does need reporters. There are lots of interesting anecdotes in this article about reporters prospering without a newspaper. I wonder, however, what will happen to the values, ethics and professional expectations that the news institutions sustained and passed on to each cohort of aspiring reporters? (Michalko <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645B6:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&> )

Merging Video with Maps <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645BF:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

Technology Review * October 14, 2009

MapQuest on steroids. Software developed by Microsoft and Germany's University of Konstanz allows the user to preview a realistic panoramic video of a route before it's driven. "What we wanted to do is build a system where we could give [drivers] those visual cues before they got into the car," says MSN researcher Billy Chen.

Could be pretty cool. All those boomers mentioned in the earlier article will only grow more appreciative of these kinds of cues. (Michalko <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645B6:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&> )

News and Views <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645D0:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&>

* Libraries and the Long Tail: Intro <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645D1:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&>

* On the Discriminations of Availability... <http://visit.oclc.org/t?r=896&c=1841270&l=56970&ctl=2B645D2:5EC312729D864A712E9D04E9AA56B9EBAB211475F9D6EDD4&>

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5-6 November in Seattle

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FW: November eBook of the Month--Invisible China

-------------------------------------------
From: OCLC[SMTP:OCLC@OCLC.ORG]
Sent: Friday, October 30, 2009 12:06:36 AM
To: Gerritsma, Wouter
Subject: November eBook of the Month--Invisible China
Auto forwarded by a Rule

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November 2009

NetLibrary eBook of the Month

A monthly showcase of new and notable eBooks

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Invisible China: A Journey Through Ethnic Borderlands

by Colin Legerton and Jacob Rawson
Chicago Review Press, 2009
Product ID: 281250

Hailed as a "spectacular achievement" by Publishers Weekly

In this eloquent and eye-opening adventure narrative, authors Colin Legerton and Jacob Rawson, two Americans fluent in Mandarin Chinese, Korean, and Uyghur, throw away the guidebook and bring a hitherto unexplored side of China to light.

They journey over 14,000 miles by bus and train to the farthest reaches of China to meet the minority peoples who dwell there, talking to farmers in their fields, monks in their monasteries, fishermen on their skiffs, and herders on the steppe. As they uncover surprising facts about China's hidden minorities and their complex position in Chinese society, they discover the social ramifications of inconsistent government policies--and some deep human truths as well.

Designed to increase awareness of online resources and highlight the value of your eBook collection, the November eBook of the Month is provided through the generous support of Chicago Review Press. Don't miss the opportunity to share this engaging and provocative exploration of China's remote border and interior regions.

Invisible China will be provided with free, unlimited access November 1-30, 2009. Click below to learn more.

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Buy it for your library

Purchase this eBook at TitleSelect <http://visit.oclc.org/t?r=896&c=1835529&l=25684&ctl=2B49F3B:5EC312729D864A712637AA4E75BF7042D7E1CC818E7927B7&> >>(Login required)

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FW: eContent @ OCLC newsletter

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From: OCLC[SMTP:OCLC@OCLC.ORG]
Sent: Thursday, October 22, 2009 11:57:39 PM
To: Gerritsma, Wouter
Subject: eContent @ OCLC newsletter
Auto forwarded by a Rule

View as Web page <http://whatcounts.com/dm?id=5EC312729D864A71993E770D2F778322B99A427DD10DD538> | Manage e-mail subscriptions <http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F6F:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> | Forward to a friend <http://visit.oclc.org/bin/ftaf?id=5EC312729D864A71993E770D2F778322B99A427DD10DD538>
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October 2009

eContent @ OCLC

Your source for news and product information on digital content

what's new

Connect, Click and Listen with the New iPod-Compatible eAudiobook Subject Set

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To meet growing demand for iPod-compatible eAudiobooks, NetLibrary's collection development librarians have selected some of our most popular titles and packaged them in a convenient and economical Subject Set. The iPod-Compatible eAudiobook Subject Set makes it easy for your users to connect, click and listen to eAudiobooks on virtually all MP3 players, including iPods, iPhones and many other portable listening devices. You'll find time-tested classics such as Pride and Prejudice by Jane Austen, new releases including Wild Things by Dave Eggers, and much more. Also be sure to check out iPod-compatible titles available in our purchase and subscription collections.

Learn more: View Subject Set title list <http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F45:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> |More <http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F46:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> iPod-compatible titles

Also In this Issue

Site Enhancements Support Multiple Page Printing <>

Elsevier ScienceDirect Articles now on WorldCat.org <>

eAudiobooks: Vampire Stories

eBooks Provide Healthy Benefits for Medical Library <>

Featured Publisher Partners <>

eBooks: Modern Agriculture <>

Special Offers and Collections <>

Upcoming Events <> & Conferences

More Resources

Product Information <> & Ordering Assistance

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Product News

Site Enhancements Support Multiple Page Printing

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NetLibrary has been enhanced to provide users with greater printing flexibility. Instead of printing a single page at a time, users can now print multiple pages up to a maximum of 15 pages per eBook per hour. Walk-in users at the library and patrons affiliated via IP or proxy server may print up to 10 pages per hour per eBook, and users that create a username and password can print even more, up to 15 pages per hour.

Learn more: NetLibrary support <http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F47:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> & training resources

Elsevier ScienceDirect Articles Now on WorldCat.org

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Elsevier metadata for SCOPUS and ScienceDirect collections from 2006 to the present have now been indexed in WorldCat.org search results. This article-level metadata joins similar content such as the GPO Monthly Catalog, ArticleFirst, Medline, ERIC and the British Library Inside Serials. The ScienceDirect content corresponds to 1,800 journals, 150 book series and more than 1.3 million records.

Learn more: About WorldCat <http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F48:5EC312729D864A71993E770D2F778322B99A427DD10DD538&>

Featured eaudiobooks

<http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F74:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> Share your favorite title lists on WorldCat

Vampire Stories

_____

<http://www.netlibrary.com/Covers/266/576/266576.jpg>

<http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F49:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> Dracula
by Stoker, Bram.
Books in Motion, 2009

_____

<http://www.netlibrary.com/Covers/283/211/283211.jpg>

<http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F4A:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> Dead and Gone {Sookie Stackhouse Southern Vampire Mystery; Unabridged.}
by Harris, Charlaine.
Recorded Books, 2009

_____

<http://www.netlibrary.com/Covers/173/238/173238.jpg>

<http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F4B:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> Twilight
by Meyer, Stephenie.
Listening Library, 2006
_____

<http://www.netlibrary.com/Covers/283/191/283191.jpg>

<http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F4C:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> Undead and Unwelcome {Unabridged.}
by Davidson, MaryJanice.
Recorded Books, 2009
_____

Browse more eAudiobooks: Vampire stories <http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F4D:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> |Purchase collections <http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F4E:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> |Subscription collections <http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F4F:5EC312729D864A71993E770D2F778322B99A427DD10DD538&>

success story

eBooks Provide Healthy Benefits for Medical Library

When Group Health Cooperative doctors, nurses and administrators require up-to-date information-be it the latest medical text or pertinent analyses on the delivery of clinical care-they turn to the Group Health Medical Library. What makes this library so unique is that it is completely digital and accessible online, boasting a collection of more than 600 electronic titles, including Doody's Core Titles from NetLibrary. "By offering NetLibrary we've expanded our service to be more inclusive and, also, offered a new service that's online," explained Elisa Hoelscher, Library Senior Web Content Developer, Group Health Medical Library.

Learn more: Read complete story <http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F50:5EC312729D864A71993E770D2F778322B99A427DD10DD538&>

Share your favorite title lists on WorldCat

Modern Agriculture

<http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F78:5EC312729D864A71993E770D2F778322B99A427DD10DD538&>

_____

<http://www.netlibrary.com/Covers/250/575/250575.jpg>

<http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F53:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> Sustainable Agriculture and Food Security in an Era of Oil Scarcity : Lessons from Cuba
by Wright, Julia.
Earthscan Ltd., 2009

_____

<http://www.netlibrary.com/Covers/248/996/248996.jpg>

<http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F54:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> Crop Physiology : Applications for Genetic Improvement and Agronomy
by Sadras, Victor.; Calderini, Daniel.
Elsevier LTD., 2009

_____

<http://www.netlibrary.com/Covers/269/577/269577.jpg>

<http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F55:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> Environmental Impact of Genetically Modified Crops
by Ferry, Natalie.; Gatehouse, A. M. R.
CABI Publishing, 2009

_____

<http://www.netlibrary.com/Covers/221/992/221992.jpg>

<http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F56:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> Agricultural Biotechnology in China : Origins and Prospects
by Karplus, Valerie J.; Deng, Xing Wang.
Springer, 2008
_____

Browse collections: Modern agriculture <http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F57:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> |Public libraries <http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F58:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> |University press <http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F59:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> | Special libraries <http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F5A:5EC312729D864A71993E770D2F778322B99A427DD10DD538&>

Special Offers and Collections

Clipper eAudiobook Subscription Collection Now Available

The Clipper Core Collection represents the very best of unabridged audiobooks. From award-winning titles to bestselling authors such as Ian Rankin, Marian Keyes and Dan Brown, lovers of every genre will find something of interest. This growing collection of more than 500 eAudiobooks also features many MP3 titles that are iPod compatible. Just download and go! Available for United Kingdom, Ireland, Australia and New Zealand only.

Learn more: View title list <http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F5B:5EC312729D864A71993E770D2F778322B99A427DD10DD538&>

Save 50% on Titles from Elsevier

NetLibrary, in partnership with Elsevier, is pleased to offer limited-time pricing on more than 9,000 business, scientific, technical and medical eBook titles published 2006 or earlier. Order a minimum of 25 titles by December 15, 2009 and you'll save 50% off list price. For more information, or to request a quote, please contact your nearest OCLC representative <http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F6A:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> .

Learn more: View title list <http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F5C:5EC312729D864A71993E770D2F778322B99A427DD10DD538&>

New MP3 Titles Added to Blackstone Audio Collection

NetLibrary has added an additional 50 iPod-compatible, mp3 eAudiobook titles to the Blackstone Audio Subscription Collection. These titles are now available to all existing subscribers and are provided at no additional cost. To further increase the value of the Blackstone subscription collection for libraries and users, we will also be increasing the number of new titles added to the collection each month from 15 to 30 titles.

Learn more: View title list <http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F5D:5EC312729D864A71993E770D2F778322B99A427DD10DD538&>

Events

Upcoming Events & Conferences

Following is a list of upcoming events that OCLC plans to attend.

<http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F5E:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> Virginia Library Association, Williamsburg, Virginia USA 29-30 October 2009
<http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F5F:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> California Library Association, Pasadena, California USA 30 October-2 November 2009
<http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F60:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> Charleston Vendor Showcase Charleston, South Carolina USA 4-7 November 2009
<http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F61:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> CILIP Library Management Systems Showcase, London, UK 6 November 2009
<http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F62:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> Milieux documentaires du Québec, Montréal, QC, Canada 11-14 November 2009
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<http://visit.oclc.org/t?r=896&c=1827589&l=25684&ctl=2B17F64:5EC312729D864A71993E770D2F778322B99A427DD10DD538&> OCLC's 2009 Technical Services Forum, British Library, St Pancras, London 18 November 2009
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FW: Above the Fold - V2 n36 - Lowering defenses, improving presentations, leaking online

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Subject: Above the Fold - V2 n36 - Lowering defenses, improving presentations, leaking online
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October 22, 2009 | Vol. 2, No. 36 | ISSN: 1943-1457
Above the Fold
A weekly newsletter for the changing world of libraries, archives and museums

In this issue:

* When No One Wants to Change: 6 Questions That Lower the Defenses to Improving Innovation <>
* How Speakers Should Integrate Social Into Their Presentation <>
* Wikileaks Plans to Make the Web a Leakier Place <>
* World's Largest Thesaurus Published <>
* Google Squared Gets Some Much Needed Improvements <>

When No One Wants to Change: 6 Questions That Lower the Defenses to Improving Innovation <http://visit.oclc.org/t?r=896&c=1827546&l=56970&ctl=2B17B0E:5EC312729D864A71AB736571FCAE212BD6A387371AADFFF5&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

Innovation Tools * October 6, 2009

Security counts. People aren't really resistant to change-it's the threat to security they really hate, says business consultant Mike Dalton. Check out this list of questions you should ask before implementing any major overhaul in your organizational processes.

This article flips the question from "what needs to change?" to "what are we changing to?" A set of six "simple" questions helps the team examine and question the proposed solution and allows for skeptical evaluation, considering possible downsides. I like the thinking behind this exploratory process (although I did not see the list of question as simple at all). (Proffitt <http://visit.oclc.org/t?r=896&c=1827546&l=56970&ctl=2B17AFB:5EC312729D864A71AB736571FCAE212BD6A387371AADFFF5&> )

How Speakers Should Integrate Social Into Their Presentation <http://visit.oclc.org/t?r=896&c=1827546&l=56970&ctl=2B17B0F:5EC312729D864A71AB736571FCAE212BD6A387371AADFFF5&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

Web Strategy * October 9, 2009

Yikes! Now that audiences can dis your presentation in real time via Twitter, consultant Jeremiah Owyang suggests strategies for monitoring backchannels while you're speaking, and shifting gears at the first sign of audience discontent.

As a long-time speaker and someone with a great deal of experience with the backchannel, I must politely disagree with the premise of this piece. Speakers should focus on making their presentation as compelling an experience as they can, which means not being distracted by monitoring the backchannel. I do, however, review the backchannel afterwards, and make appropriate adjustments to future presentations if I feel the criticism is justified. But making major "course corrections" based on one tweet (as reported in this piece) is ludicrous. You will never connect with every audience member in the room. But the author also gets some things right, such as "prepare more than ever," (you can't go wrong there), and "know your audience's social technology adoption" (which is key to know where to check for feedback-for example, will it be in IRC or Twitter?). One side note-as the moderator of a panel I have found giving audience members a hashtag to use for questions via Twitter to be very effective. People are often more comfortable submitting questions via Twitter than in walking up to a microphone. The essential point: use these technologies effectively and don't be ambushed or distracted by them. Your audience will thank you, both in person and on the net. (Tennant <http://visit.oclc.org/t?r=896&c=1827546&l=56970&ctl=2B17AFD:5EC312729D864A71AB736571FCAE212BD6A387371AADFFF5&> )

Wikileaks Plans to Make the Web a Leakier Place <http://visit.oclc.org/t?r=896&c=1827546&l=56970&ctl=2B17B10:5EC312729D864A71AB736571FCAE212BD6A387371AADFFF5&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

IT World * October 9, 2009

Whistleblower wiki. A Web site dedicated to publicizing sensitive documents is now making it easier for newspapers, human rights organizations and others to participate. With more than a million documents published over the last three years, the site offers some interesting browsing.

Daniel Ellsberg could have used one of these. Imagine a secure form embedded on a Web site: "press here to publish The Pentagon Papers." So far Wikileaks has 1.2 million documents up, but evidently they aren't easy to search. Hmm...Organizing access to information is a factor for all kinds of archives. (Schaffner <http://visit.oclc.org/t?r=896&c=1827546&l=56970&ctl=2B17AFF:5EC312729D864A71AB736571FCAE212BD6A387371AADFFF5&> )

World's Largest Thesaurus Published <http://visit.oclc.org/t?r=896&c=1827546&l=56970&ctl=2B17B11:5EC312729D864A71AB736571FCAE212BD6A387371AADFFF5&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

Poets & Writers * September/October 2009

Never at a loss for words. The two-volume 4,448-page Historical Thesaurus of the Oxford English Dictionary is a behemoth of a bookshelf addition, but publishers' plans call for making it available as part of an OED online subscription for $29.95 a month. One differentiator from Roget's is its attention to historical meanings of words as they change over time.

Nearly fifty years in the making, priced at $395 for two ravishing blue books resplendent in an understated indigo casket, this exhaustive work is-in its print manifestation-platinum-class porn for etymologists. Alas, most will encounter this lush historical thesaurus not in all its gilt-lettered cobalt-bound glory, but rather in the least tactile and most impersonal way possible-online, as part of a reasonably-priced OED subscription. (Massie <http://visit.oclc.org/t?r=896&c=1827546&l=56970&ctl=2B17B01:5EC312729D864A71AB736571FCAE212BD6A387371AADFFF5&> )

Google Squared Gets Some Much Needed Improvements <http://visit.oclc.org/t?r=896&c=1827546&l=56970&ctl=2B17B12:5EC312729D864A71AB736571FCAE212BD6A387371AADFFF5&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

ReadWriteWeb * October 9, 2009

Worth another look? Google Squared-which gathers and displays structured data-has been revamped. It's still a work in progress, but the concept of being able to retrieve data organized in table format is a potentially useful feature for researchers. Check out this latest version from Google Labs.

It's still easy to spot issues in the displays (Thomas Hart Benton succeeding William Henry Harrison in the US Presidents square). But I'm glad to see Google Squared being made visible before even fairly glaring errors are accounted for; that's brave, in its way. I wonder if the misalignments would be less troubling, or the tentative confidence in some of the "facts" Squared offers made clearer, if Google selected an organizing layout without the rigid authority of a table. In its present form, the most compelling examples seem less like fodder for researchers than enhancements to casual or commercial discovery: the square of San Francisco Thai restaurants sorted by neighborhood is working for me. (Washburn <http://visit.oclc.org/t?r=896&c=1827546&l=56970&ctl=2B17B03:5EC312729D864A71AB736571FCAE212BD6A387371AADFFF5&> )

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* OCLC Research to Host EAC-CPF Webinar for the Pacific Rim 4 Nov. at 11 a.m. Sydney/Melbourne Time <http://visit.oclc.org/t?r=896&c=1827546&l=56970&ctl=2B17B14:5EC312729D864A71AB736571FCAE212BD6A387371AADFFF5&>

* Outputs Available from the CILIP Executive Briefing, "Beyond the Silos of the LAMs" <http://visit.oclc.org/t?r=896&c=1827546&l=56970&ctl=2B17B15:5EC312729D864A71AB736571FCAE212BD6A387371AADFFF5&>

* The Cult of Brewster Finds Its Church <http://visit.oclc.org/t?r=896&c=1827546&l=56970&ctl=2B17B16:5EC312729D864A71AB736571FCAE212BD6A387371AADFFF5&>

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5-6 November in Seattle

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Above the Fold is a Web-based newsletter published by OCLC Research. It has been developed to serve a broad international readership from libraries, archives and museums. News items are supplied weekly under contract by Suzanne Douglas, Ibis Communications Inc. Research items are supplied by staff in OCLC Research. Please send comments and questions about this or other issues to rlg@oclc.org.
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FW: Above the Fold - V2 n35 - Soliciting suggestions, protecting productivity, curating creatively

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Subject: Above the Fold - V2 n35 - Soliciting suggestions, protecting productivity, curating creatively
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October 20, 2009 | Vol. 2, No. 35 | ISSN: 1943-1457
Above the Fold
A weekly newsletter for the changing world of libraries, archives and museums

In this issue:

* Apple's Next Revolution <> - And What You Can Learn From It
* Curling Up with Hybrid Books, Videos Included <>
* How to Beat Information Overload <>
* The Myth of Crowdsourcing <>
* How Understanding Customer Jobs Turns Crowdsourcing into Smartsourcing <>
* In Recession, Curators Tap the Treasures at Hand <>
* Lines Blur Between Blogs, Newspapers <>

Apple's Next Revolution <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B08412:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&> - And What You Can Learn From It (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

Harvard Business Publishing * October 1, 2009

Keep an eye on the Appleverse. While the book industry is focused on the outcome of the Google Books settlement, media pundit Umair Haque is focused on Apple's next conquest - BMV - or books, music and video. Haque envisions an Apple Media Store - similar to its Apps Store - that will offer Apple tablet owners downloads of newspapers, blogs, TV shows, movies, books and more. "If the Media Store succeeds, the next-gen media industry will essentially be dominated by Google on the WWW, and Apple everywhere else," predicts Haque.

This Media Store and the scenario spun out are predicated on the "awesomeness" of the Apple tablet device which doesn't exist. It's strange that the scenario ignores the existence of the Kindle and the beachhead that Amazon is building. Of course, we've seen over the years how fragile these leads have been in hardware, software and media (cf. Rio, Lotus123, Voyager). (Michalko <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B083FE:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&> )

<http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B08400:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&> Curling Up with Hybrid Books, Videos Included (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

The New York Times * September 30, 2009

Seen any good vooks lately? Simon & Schuster is working with a multimedia partner to create four "vooks" - e-books with videos interspersed throughout the text that can be viewed online or on an iPhone or iPod Touch. The videos will be designed to either augment the text, or supplement or advance the story line. Read on for a preview of what's to come and the debate over whether it's a good idea.

It's a really ugly word that we don't need for a product that seems to be wanted more by publishers than consumers. These experiments confirm how early ebooks are in the evolutionary cycle. (Michalko <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B083FE:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&> )

How to Beat Information Overload <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B08413:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

IEEE Spectrum * October 2009

Staying on task. Information workers are interrupted once every three minutes on average and it's taking a toll on our productivity. Even worse, we're becoming "interrupt driven," says author Nathan Zeldes: "We respond, sometimes on the spot, to any request for action. This unplanned shift of priorities can derail progress on the primary job." Sound familiar? Zeldes provides an overview of how different companies have dealt with this issue - from Zero E-mail Days, to enforced "quiet time" to software that encourages e-mail effectiveness or prioritizes workers' availability.

There's an old-school character to this overview focused as it is solely on e-mail. The info-glut river is a lot more than email, with our feeds, our "friends" and those we follow and who follow us making things run faster and deeper. That said, a lot of the mindfulness-based management recommended in this article could apply across the range of our queued messaging overload and interruptions. You might want to go directly to the Information Overload Research Group's site <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B08401:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&> where the discussion is broader. To punctuate Zeldes' point I did this issue of ATF on an airplane - the last quiet workspace. (Michalko <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B083FE:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&> )

The Myth of Crowdsourcing <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B08414:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

Forbes * September 29, 2009

Crowds aren't smart - individuals are. CTO Dan Woods debunks the myth that there are hordes of open source fanatics out there, ready to tackle any problem for free. In reality, open source solutions are usually the work of one enthusiast motivated by "obsession, competition, money, or all three." Even Wikipedia founder Jimmy Wales admits that most of the online encyclopedia articles are the work of a single individual rather than a collaborative effort. But why should we care? Woods argues that our recent embrace of crowdsourcing is undermining corporate support for the "heroic inventor," as businesses are convinced they can tap into open source innovation on the cheap.

This is a well-written rant with which I agree. The persistent misrepresentations of what it takes to create successful open source software and the naïve assertions about the authenticity supposedly generated by the crowd fuel a lot of unfortunate investment. How often have you been forced to discuss why some project isn't being done "open-source?" (Michalko <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B083FE:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&> )

How Understanding Customer Jobs Turns Crowdsourcing into Smartsourcing <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B08415:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

Customer Think * September 6, 2009

Don't wear out your crowdsource. Companies that turn their suggestion boxes over to customers risk sapping employee energy and alienating their clientele. At My Starbucks Idea, out of more than 75,000 ideas submitted, only 315 have been implemented to date - which translates into a lot of time wasted reviewing proposals and a large number of potentially disgruntled customers. But Cisco has found a better way to solicit input, and the first step is finding an innovation sweet spot and identifying emergent customers.

This article isn't really about crowdsourcing - it's about innovation and where it comes from. As the previous article emphasized it comes from individuals. And even better it comes from individuals motivated by a focused challenge with a known reward. Obsession, competition, reputation and money are the drivers for innovation. (Michalko <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B083FE:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&> )

In Recession, Curators Tap the Treasures at Hand <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B08416:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

The Washington Post * October 2, 2009

Collections for a rainy day. "Creative curating" is in vogue these days, with museums making greater use of their own collections and finding new ways to add pizzazz without running up the budget.

While making the point about treasures from the basement this is a nice overview of what's coming up at Washington D.C. museums. There are a few exhibitions mentioned that I will now anticipate. I really like the photographer Edward Burtynsky <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B08405:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&> (check out the quarries, urban mines, and the shipbreaking photos). The photos are very large - 40 inches square and more - so the web images do not convey the painterly quality of the actual work. There was a small but wonderful show at Stanford's Cantor Art Center <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B08406:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&> in 2006 that introduced me to his work. (Michalko <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B083FE:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&> )

Lines Blur Between Blogs, Newspapers <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B08417:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

The Christian Science Monitor * September 23, 2009

The evolution of news. Newspapers are struggling to stay in business but their blogging cousins are picking up the slack, says Garrett Graff, who predicted five years ago that the best newspapers would end up looking like the best blogs and vice versa. He notes that they now exhibit a "symbiotic relationship," with big news sites like Huffington Post and The Daily Beast looking more and more like newspapers, and Politico's White House correspondents corps outnumbering those of any print-based media outlet. Can blogging save journalism?

The answer is no. The scariest thing noted here is a prediction that what will disappear are "the mid-length stories, from 500 words to 2,000 words, that are too long for people who aren't interested in the subject, but too short for people who are." That's just about the length where analysis and understanding get separated from bursts of exposition. (Michalko <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B083FE:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&> )

News and Views <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B08418:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&>

* Community is the New Content <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B08419:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&>

* Government URIs: A Write to Reply <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B0841A:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&>

More news <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B08418:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&> >>

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* WorldCat Mashathon <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B0841C:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&>
5-6 November in Seattle

* 2010 RLG Partnership Annual Meeting and Symposium <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B0841D:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&>
9-11 June 2010 in Chicago

Publications <http://visit.oclc.org/t?r=896&c=1825135&l=56970&ctl=2B0841E:5EC312729D864A7115C44B31ADAC7562F544A2D6437664E7&>
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DS: Above the Fold - V2 n34 - Metaphorically speaking, incrementally redesigning, analyzing names

-------------------------------------------
Van: OCLC[SMTP:OCLC@OCLC.ORG]
Verzonden: zaterdag 17 oktober 2009 3:31:45
Aan: Gerritsma, Wouter
Onderwerp: Above the Fold - V2 n34 - Metaphorically speaking, incrementally redesigning, analyzing names
Automatisch doorgezonden volgens een regel

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October 16, 2009 | Vol. 2, No. 34 | ISSN: 1943-1457
Above the Fold
A weekly newsletter for the changing world of libraries, archives and museums

In this issue:

* Thinking Literally <>
* Wolfram's Search Goal: Compute All <>
* Newswire Analysis: Google Scholar's Ghost Authors, Lost Authors, and Other Problems <>
* Fresh vs. Familiar: How Aggressively to Redesign <>
* 10 Excellent and Free Blog Editors for the Desktop <>

Thinking Literally <http://visit.oclc.org/t?r=896&c=1823498&l=56970&ctl=2AFB6FB:5EC312729D864A71881BB2667EACD9FCD6A387371AADFFF5&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

The Boston Globe * September 27, 2009

Metaphorically speaking...Read this article for a fascinating insight into the way language shapes our perceptions, and then think about how you can design your environment to help patrons feel more comfortable and productive (hint: softer chairs and smooth surfaces help).

Say you're working on a manuscript about XML syntax and the task in front of you is to describe the role of namespaces in schema validation or some other abstract idea. But no matter how many times you try to reword a particularly technical sentence, it comes out too dry. So take a break. Turn on a faucet, stick your hand in the stream of water, and try again. Now the sentence flows beautifully. Sound far-fetched? Maybe it is, but according to a growing body of research by cognitive psychologists, metaphors are rooted in our perception of the physical world. In laboratory experiments, a topic is considered heftier if it is discussed while holding a heavy object. And an unethical topic compels research subjects to reach for a cleaning wipe instead of a pencil, perhaps mimicking Lady Macbeth, who washed her hands to rid herself of guilt. According to George Lakoff, a professor of linguistics at the University of California at Berkeley, "What we've discovered in the last 30 years is-surprise, surprise-people think with their brains...and their brains are part of their bodies." (Godby <http://visit.oclc.org/t?r=896&c=1823498&l=56970&ctl=2AFB6E8:5EC312729D864A71881BB2667EACD9FCD6A387371AADFFF5&> )

<http://visit.oclc.org/t?r=896&c=1823498&l=56970&ctl=2AFB6FC:5EC312729D864A71881BB2667EACD9FCD6A387371AADFFF5&> Wolfram's Search Goal: Compute All (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

Investor's Business Daily * September 23, 2009

ISO knowledge.Wolfram Alpha creator Stephen Wolfram says the goal of his new Web site is to produce knowledge rather than search results: "...When someone asks a question, we can dip into that base of knowledge and compute a specific answer, as opposed to providing (links to) Web pages." Read the interview to find out Wolfram's ambitious plans for the future.

The most revealing aspect to me is the "assumptions facility" that is used to differentiate queries with "more than one interpretation." The URIs in these cases reveal an internal classification scheme that help determine the types of "pods" that will appear in the results. It will be interesting to see how they manage this scheme as their domain expands and evolves. (Young <http://visit.oclc.org/t?r=896&c=1823498&l=56970&ctl=2AFB6EA:5EC312729D864A71881BB2667EACD9FCD6A387371AADFFF5&> )

Newswire Analysis: Google Scholar's Ghost Authors, Lost Authors, and Other Problems <http://visit.oclc.org/t?r=896&c=1823498&l=56970&ctl=2AFB6FD:5EC312729D864A71881BB2667EACD9FCD6A387371AADFFF5&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

Library Journal * September 24, 2009

More Google gaffs.On the heels of complaints about Google Books sloppy metadata, U. of Hawai's professor Peter Jacsó says Google Scholar suffers from similar defects, resulting in "millions of records [with] erroneous metadata, as well as inflated publication and citation counts." Jacsó warns that while GS is a useful tool for finding scholarly papers, its citation system is not to be trusted.

It's unfortunate that Google didn't use accepted procedures to standardize the personal names for their Book Search. Disambiguating people is a complex task--different people publish under the same name and the same person may publish different names. While it's fun to point out that one of their popular authors is P. Login (for Please Login), the failure to distinguish among authors with common names has great impact. Pity the person searching for book by John Smith. It's particularly regrettable that Google didn't take full advantage of the metadata available for books. (O'Neill <http://visit.oclc.org/t?r=896&c=1823498&l=56970&ctl=2AFB6EC:5EC312729D864A71881BB2667EACD9FCD6A387371AADFFF5&> )

Fresh vs. Familiar: How Aggressively to Redesign <http://visit.oclc.org/t?r=896&c=1823498&l=56970&ctl=2AFB6EF:5EC312729D864A71881BB2667EACD9FCD6A387371AADFFF5&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

Jakob Nielsen's Alertbox * September 21, 2009

Resisting the urge to redesign. Usability guru Jakob Nielsen reminds us that most users really don't care about Web site design--they just want to "get things done and get out." And because any major overhaul of an existing site makes that more difficult, organizations should strive for incremental change rather than a total revamp. One exception-when you've incrementalized to the point of complete dysfunction. Save this article for the next time Web site redesign comes up in a committee meeting.

A conservative approach to user interface design is likely to be popular with customers, who typically resist change. True enough and the article is full of sage advice along those lines. But what about the poor developer stuck with crusty old code and internally inconsistent design? As a programmer having been in this position more than once, I know the answer: bored and/or frustrated. (LeVan <http://visit.oclc.org/t?r=896&c=1823498&l=56970&ctl=2AFB6EE:5EC312729D864A71881BB2667EACD9FCD6A387371AADFFF5&> )

10 Excellent and Free Blog Editors for the Desktop <http://visit.oclc.org/t?r=896&c=1823498&l=56970&ctl=2AFB6FE:5EC312729D864A71881BB2667EACD9FCD6A387371AADFFF5&> (External site) <http://www.oclc.org/emailcontent/templates/images/v2/icon_extsite.gif>

Six Revisions * September 27, 2009

When your inner blogger beckons...Peruse this brief overview of free blogging software, from Bleezer to Zoundry, and you'll be ready when your muse inspires.

A set of nice reviews of desktop blog editors. You'd have to do a whole lot more blogging than I do to have any use for these, no matter how good they are. It seems I'm always online-especially if I'm blogging-and if I wasn't, wouldn't just any text editor work fine until I could paste it into an online tool? An intriguing one is Post2Blog which is reputed to be portable-just stick it on your USB stick and run it from there on "any computer," or at least any computer running Windows. I used to think that would be how you'd move your computational identity around, but lately it just sounds dangerous. Anyway, this article has some nice short reviews for those who might be interested. (Hickey <http://visit.oclc.org/t?r=896&c=1823498&l=56970&ctl=2AFB6F0:5EC312729D864A71881BB2667EACD9FCD6A387371AADFFF5&> )

News and Views <http://visit.oclc.org/t?r=896&c=1823498&l=56970&ctl=2AFB6FF:5EC312729D864A71881BB2667EACD9FCD6A387371AADFFF5&>

* Webcast of Helene Blowers' Distinguished Seminar Series Presentation, "Finding the Phoenix: Feathers, Flight <http://visit.oclc.org/t?r=896&c=1823498&l=56970&ctl=2AFB700:5EC312729D864A71881BB2667EACD9FCD6A387371AADFFF5&> & the Future of Libraries," Now Available

* OCLC Research and The RIN Announce Joint Project on Research Support Services <http://visit.oclc.org/t?r=896&c=1823498&l=56970&ctl=2AFB701:5EC312729D864A71881BB2667EACD9FCD6A387371AADFFF5&>

* Delivering the Goods <http://visit.oclc.org/t?r=896&c=1823498&l=56970&ctl=2AFB702:5EC312729D864A71881BB2667EACD9FCD6A387371AADFFF5&>

* Bibliographic Statistics 2009 <http://visit.oclc.org/t?r=896&c=1823498&l=56970&ctl=2AFB703:5EC312729D864A71881BB2667EACD9FCD6A387371AADFFF5&>

* Emphasis on Ebooks <http://visit.oclc.org/t?r=896&c=1823498&l=56970&ctl=2AFB704:5EC312729D864A71881BB2667EACD9FCD6A387371AADFFF5&>

More news <http://visit.oclc.org/t?r=896&c=1823498&l=56970&ctl=2AFB6FF:5EC312729D864A71881BB2667EACD9FCD6A387371AADFFF5&> >>

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* WorldCat Mashathon <http://visit.oclc.org/t?r=896&c=1823498&l=56970&ctl=2AFB706:5EC312729D864A71881BB2667EACD9FCD6A387371AADFFF5&>
5-6 November in Seattle

* 2010 RLG Partnership Annual Meeting and Symposium <http://visit.oclc.org/t?r=896&c=1823498&l=56970&ctl=2AFB707:5EC312729D864A71881BB2667EACD9FCD6A387371AADFFF5&>
9-11 June 2010 in Chicago

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Above the Fold is a Web-based newsletter published by OCLC Research. It has been developed to serve a broad international readership from libraries, archives and museums. News items are supplied weekly under contract by Suzanne Douglas, Ibis Communications Inc. Research items are supplied by staff in OCLC Research. Please send comments and questions about this or other issues to rlg@oclc.org.
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